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SEO - SEM
SEO - Search Engine Optimization
One of the most valuable services we offer our clients is in the area of Search Engine Optimization. This involves a number of steps and procedures that we employ to optimize a website for the search engines (Google, Yahoo, MSN, and Ask.com). The goal is to increase your site's ranking with the search engines for keywords related to your business.
This can start with a few basic steps such as adding content to the head section of your site - an area that is not displayed in the browser but is read by search engines. Other more advanced servics can include writing copy, text, or modifying the existing text on the site to make it more friendly to the search engines.
We will also submit your sitemap to the search engines. Go here to read my article in our blog about why you should submit your sitemap to the search engines and what a sitemap is.
SEM - Search Engine Marketing: Pay Per Click
Here we are talking about the pay-per-click programs with Yahoo.com and Google.com Adwords. We will manage all aspects of your Pay-per-click campaigns or we can help with other aspects of this, including writing text ads, selecting keywords and more.